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T-Shirt Promotion Makes a Great First Compression

Making a splash at a tradeshow isn’t always easy.

In a sea of exhibitors, how does one stand out? In addition to having terrific products and top-notch exhibit personnel, it’s essential to have the right bait, so to speak, in the form of a promotion that will lure prospects to your booth.

Fishery Products International, one of the largest seafood providers in North America, has a customer base that consists of foodservice operators in multiple segments, broad-line foodservice distributors, specialty seafood distributors, supermarket chains and club stores. Its extensive menu of products includes sole fillets, cod loins, snow crab sections, individually quick-frozen scallops, cooked and peeled coldwater shrimp and shell-on coldwater shrimp. The company needed a way to entice tradeshow attendees to its booth where these delicacies were showcased.

Working with promotional products distributor Simply Smashing, Fishery Products International created a fish-shaped compressed T-shirt imprinted with the slogan, “We Catch Customers For You.” The heavyweight white T-shirts were imprinted on the front with the FPI logo and promotion slogan in two spot colors.

The shirts were then compressed into the fish shape and packaged with full-color insert cards on authentic Styrofoam fish market trays. The tray backs also were custom labeled and the entire piece was shrink-wrapped for an authentic look and feel (as well as easy distribution in the tradeshow booth).

Simply Smashing’s Tom Meehan says the promotion was so successful that Fishery Products has reordered the same piece several times.
 

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