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COVER STORY
Corporate Apparel Discovers Its Softer Side
Suppliers realize that if they’re not serving the women’s market, they may not be in the men’s market.
ALSO INSIDE
Fashion is taking a back seat to functionality, but in most cases you can have it all.
The return of the preppie, colors make a splash and new fabrics mean less wear, tear and care.
Watch Out! *
Fun and fashionable timepieces have become a must-have accessory.
What’s In A Name? *
Soft retail sales have resulted in an influx of consumer apparel brands into the promotional products arena. But are name brands worth the extra cost?
A handy glossary of apparel terms.
CASE STUDY
Case Study: Fishery Products International
T-shirt Promotion Makes A Great First Compression
Synergies Advertisers
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