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COVERSTORY

If You're Going To Celebrate, Do It Right

by Paul Nolan

Coaches frequently tell their players that the effort they put forth in practice will directly reflect how they will play in games. Perhaps it's similarly true for sales managers that how they celebrate their team's success will impact how much success they continue to have.

That lesson occurred to sales consultant Kevin Eikenberry (www.kevineikenberry.com) as he was enjoying dinner and music last St. Patrick's Day. "I saw a promotional T-shirt for Guinness beer announcing the holiday. It was a stylish T-shirt, but it was the tagline that I loved the most: 'Celebrate like you mean it.'

I haven't been able to get that phrase out of my mind since," he says.

If you want successful celebrations you must be real and genuine about the reason for celebrating. These are all examples of celebrations becoming perfunctory and without any passion. In the end, these "celebrations" hurt engagement, morale and energy more than they help.

"Your comments must be heart-felt, and you must be present - really there in the moment - sharing in the celebratory feelings of the event," Eikenberry adds.

See also in "Keep your best people..."

If You’re Going To Celebrate, Do It Right

Keep Your Head and You’ll Keep More Employees

I Want It All And I Want It Now

Mindful Managers Are Hard to Leave

Five Ways

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