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Why Santa's Marketing Works Better Than Yours
Santa Claus Inc. is well and profitable, right through recessions, depressions and just about any economic scenario.
The reason why his marketing strategies work better than yours is because he uses solid, dyed-in-the-wool psychology, says Sean D’Souza, founder of Psychotactics Ltd., a New Zealand-based
sales and marketing consultancy.
Santa doesn’t have to use newfangled techniques when his simple marketing has stood the test of time. If you don’t believe in
Santa, you’d better change your mind, says D’Souza. The fat man from the North Pole rocks on – and you can do the same if you stick to these basics:
 He’s mastered the art of cohesion
If you go to the heart of Santa’s marketing, the one word you come away with is “consistency.” Generation after generation has
been exposed to one brand, one message and the same powerful imagery.
Many companies get tired of their brand and pour thousands (if not millions) of dollars into a bottomless pit of mindless change.
At the end of the day, it’s consistency that takes the jingle all the way to the bank.
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 Sometimes Applause Just Isn't
Enough, perhaps an Ovation is what they deserve!
Fairmont Hotels & Resorts and Raffles Hotels & Resorts proudly present Ovation Rewards - the incredibly flexible, individual incentive program designed for those
seeking unique travel awards. Show your appreciation with a travel experience that can't be beat! With a distinctive collection of hotels and a worldwide reputation for
experience, there is no better way to say Thank you!
For more information simply contact your Fairmont Hotels & Resorts' Sales Representative or call Ovation Rewards at 1(888)742-7088 (US & Canada) or 1(773)
296-2775 (International). Visit us at www.Fairmont.com/OvationRewards.com
or e-mail us at ovationrewards@fairmont.com.
 Shell Holiday Gift Cards
‘Tis The Season… with the Holidays fast approaching, it’s time to start planning your Holiday
Promotions! Take advantage of all the benefits the Shell Gift Card has to offer. Redeem gift cards at over 14,000 locations nationwide, three card styles to choose from, value
up to $300 can be added to the gift cards, personalize by adding your logo for a more personal touch!
For more information, call (888) SHELL-04 or visit us online at
www.shellgiftcard.com.
 Save 15% on Gift Cards when you buy 5 or more
Tell them you care! With La Cense® Beef as a Holiday Gift to employees or clients you’ll introduce them to a healthier lifestyle.
Our beef is free of artificial hormones, antibiotics and pesticides because it's 100% grass-fed on our Montana Ranch. Gift packages available and we drop ship.
To order, call Dan Vorland, VP/Corporate Sales, at 406.960.4686, send an email to danv@lacensebeef.com, or visit
La Cense Beef online.
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 You can spot him in the middle of a crowded sky
The reason why Santa stands out so vividly in our memories is because he’s different. His core marketing term is not built solely on consistent
branding, but also on a hard-nosed differentiation.
Too much communication out there fits in with what’s safe. Customers have just one slot in their mind. You have to enter that slot at such an obtuse
angle that they remember you for life.
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 The New Options
Giftcard: your gift, their choice.
The Options Giftcard gives your gift recipients in-store and online access to all three of our brands – Gap, Banana Republic and Old Navy.
The Options Giftcard is a great way to motivate or reward your employees. Whether you’re offering a sales incentive, giving a holiday gift, or thanking a client, the Options
Giftcard is always well-received.
For more information, call 1-888-427-1111, email us at businessdirect@gapinc.com, or visit www.gapinc.com/OptionsGiftCard.
 Mondavi Wine Tasting Stems by
Robert Mondavi and Waterford
America is enjoying wine drinking with hearty enthusiasm. This has led the interest in the pursuit of the perfect crystal stem to further enhance that enjoyment. Last fall
Waterford joined forces with leading vintner Robert Mondavi to do just that. A collection of 10 varietal specific wine tasting glasses were introduced at a very competitive
$50.00 retail for a pair. The pairs pack in a lovely fold over tote with either a red ribbon or white for the color of the wine. Paired with a great bottle of Mondavi wine or
alone this is a gift they will both use and appreciate. Ship in 3 days or less!
For more information, contact: Terry Loury,
Waterford Wedgwood, USA.
Call 800-933-3370. Visit the
www.Waterford.com
website today!
 Canon PowerShot
SD870 IS Digtial ELPH
With 8.0-megapixels, a 3.8x Wide-Angle Zoom lens and Face Detection Technology the Canon PowerShot SD870 IS Digital ELPH camera packs a big punch in a small package. The
extra-large three-inch PureColor LCD screen with scratch-resistant and anti-reflection coating also makes it easy to view and review your scenic shots.
For information about using Canon products as gifts, premiums, incentives, promotions or rewards, call 86650-CANON or visit the new Corporate Gifts Web site...
www.cusa.canon.com/corporategifts.
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 Give and you shall receive
The deepest core of human emotions is fear. Every single product or service, without exception, is sold on the basis of turgid fear. The only known antidote to fear is
trust. When trust struts upward, fear banishes itself to penguin land. The more you pile up trust, the more you can do business.
It’s up to you to build up the trust one Lego block at a time. Identify your clients and see what you can give them. It could be information, time or even a
chocolate-covered scrumptious cookie. Play Santa. It works.
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 From Orrefors and Kosta Boda
- our most popular votive styles perfect for corporate gift giving!
Crystal lanterns sparkling with warmth and magic winter light are sure to impress your recipients! Regularly $30.00 retail - just
$10.00 retail through December 31st. Available for immediate shipment. (a minimum purchase of 50 pieces required).
For more information on this and other special values from Orrefors and Kosta Boda, call 800-433-4167 ext 1228 or e-mail:
corporatesales@okbusa.com
 PerQ Up for the Holidays!
This innovative Single Cup Brewer from Keurig and Green Mountain Coffee is a
great idea for employees, customers and dealers. We offer our corporate clients: * Volume Discounts
* Individual fulfillment * Simple ordering with Excel File of recipients
* FREE Green Mountain Coffee Variety Pack with every Brewer order (24 K-Cups!) For more
information or to order, contact The Incentive Group, Inc.
Email lisaf@incentivegroup.com, Phone 800-416-2090 x50, or Contact
Us
 Reward with technology and more... You know how important it is to
recognize the hard work and accomplishments of your key players – this holiday, reward top performers and thank loyal customers with a gift card that allows them to choose
what they really want like cutting-edge electronics, home entertainment products, Geek Squad services and more.
For more information, contact: Best Buy Gift Cards at (877) 370-1234,
Fax: (952) 430-4915 or e-mail: bbfbgiftcards@bestbuy.com
Visit: www.bbfb.com/giftcards
 Gift giving has never been so easy when you choose Ghirardelli Chocolate!
Call for our Gift Guide, chock-full of gift items at a variety of prices. We can drop ship, add a personal greeting card, design a custom box to meet your needs. We work 24/7
to deliver America’s premium chocolate, a time honored tradition.
To order Ghirardelli Chocolate, call: 510-772-7829 or e-mail: abrading@ghirardelli.lindt.com or visit us online at:
www.ghirardelli.com.
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 Santa knows his customers
He knows when you’ve been bad or good. Heck, he even knows whether you’re sleeping or awake! How much do you know about your
biggest customers?
To give effectively, you have to know what the recipient wants. Some people worry about invading personal privacy. Hogwash! Santa invades privacy gently and uses it to give, not to
take. That’s why we don’t mind.
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