What's Next: Sales and Marketing Integration

Over the past three years, much attention has been paid to sales and marketing "alignment." That is, these two functions have worked toward mutually defining the ideal prospect profile, how leads are scored, when marketing should hand-off to sales, when sales should hand back to marketing, etc. ..continue ->

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Additional Web Resources
We provide insights on sales management from the smartest people in the business. Here are links to some of resources we mentioned in this issue:

We're All Marketers
Customers don’t separate marketing from their in-store or online experience. It is the experience. In the era of engagement, marketing is the company, say Tom French, Laura LaBerge and Paul Magill of McKinsey & Co.
The Sales Management Minute
The Sales Management Minute by Lee Salz

4 Actionable Tips to Transition from a Sales TEAM to a SalesFORCE

Want to drive results from your salespeople? You need to transition from a sales TEAM to a salesFORCE? Learn how in this episode of the Sales Management Minute.

Audio. 60 sec. - 05/14/2012

[view all audio clips]

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